How to Run a Successful Launch Event

I ran my first launch event with a few people around my dining room table 15 years ago. This year was my biggest ever with over 40 lovely ladies in attendance. 

Large or small running a launch event for a new catalogue can really help your business. I have lots of tried and tested ideas for you, whatever sort of launch you run.

You can try some of these tips for your upcoming event and make it your best ever catalogue launch!

Are you planning a launch event big or small? Which catalogue launch are you promoting?

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2 Comments

  1. Elizabeth,
    I’ve been trying to decide how to work with our new ordering system. Since Demos can no longer place orders for customers, how will we encourage ordering and manage incentives like BOGO?
    Thank you for all your lovely projects and ideas. I bought your Notes & Totes class and made my invitations from it!

    1. Hi Carole – I worked with one of my lovely Team at her launch yesterday. As almost all her customers choose not to order online, she was able to take orders and payment and she will order for everyone. I agree it will take some pondering about what we should do if our customers do order online. I will give it some thought.

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